Spoorthy Food Products was established by Mrs. Tandra Raju (Saraswathi SHG), Mrs. Mankalli Raju (Annapurna SHG), Mrs. Mankalli Narsavva (Lakshmi SHG), Mrs. Mankalli Rajyalaxmi (Lakshmi SHG) and Mrs. Marampally Nirosha (Dhanalaxmi SHG) who formed a Joint Liability Group (JLG) for setting up the enterprise. The enterprise is located in Anthargoam village of Jagtial district, Telangana..

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Agriculture is the main source of livelihood in the Anthargaon village. The members were engaged in agriculture and during the lean period, they would do non-farm activities like basket making, fuelwood collection, stitching, etc. Paddy, Turmeric, Groundnut, Sesame and Chilli are the main crops cultivated in the district. The members had availed loans like the CIF loan, SHG bank linkage loan, and Streenidhi loan. IKP/DRDA staff and ICICI foundation jointly conducted livelihoods enhancement cum value addition programs with locally available agri commodities like Turmeric, Chilli powder making, and cold press/wood press oil of Groundnut and Sesame oils.

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After attending the training, the women got the idea to start the enterprise in order to generate additional income. On 5th February 2021, the members together established Spoorthy Food Products. The enterprise makes products under the brand name “Sahaja”. These products include Turmeric powder, Chilli powder, Sesame oil and Groundnut oil. One of the key challenges the enterprise had to face was in terms of packaging and branding of the products, shortage of raw material, availing quick loans from banks, etc.

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On 24th August 2021, Spoorthy Food Products received seed capital support of Rs. 2,00,000 under the PM Formalisation of Micro Food Processing Enterprises (PMFME) Scheme for working capital and the purchase of small tools and equipment. With the loan amount, the members purchased a turmeric powder-making machine and a digital weighing machine. With the help of these machines, the enterprise has been able to streamline the processing framework.

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Spoorthy Food Products is marketing its products in retail shops, wholesale shops, during public functions. During V.O. meetings, the members disseminate the information about their products for inviting orders. The SHG is marketing the products through Rural Mart at Jagtial and also utilizing marketing channels through SHGs and its federations like Zilla Samakhya (District Federation) to Mandal Samakhya (Cluster Level Federation) to Village Organization (Village Federation) to SHG members. The enterprise has placed its Stock Keeping Units (SKU) at all the three places for effective marketing. In Hyderabad, the SHG is marketing the products through Be'nishan FPC, Bowenpally, Secunderabad. They are utilizing exhibitions to market their products like SARAS fair, NABARD fairs, All India Industrial Exhibitions, Handlooms, and Handicrafts fairs in various districts. They are also utilizing digital media and social media platforms like Instagram, Facebook, and WhatsApp for marketing their products. The enterprise aims to establish its presence in supermarkets and expand its operations to nearby districts. Spoorthy Food Products generated a financial turnover of Rs. 3,00,000 for FY 2020-21.


Business Details
Enterprise: Spoorthy Food Products
State: Telangana
District: Jagtial
Email: spoorthyjgl123@gmail.com






(Content shared by National Rural Livelihood Mission and Telangana State Rural Livelihood Mission)